Catchment Area Study - TCS^TR

Location is extremely important for retailers as well as understanding the immediate area surrounding a retail unit. We assist clients to compare different potential retail sites and once a location is chosen, highlight characteristics of the Catchment Area surrounding the retail unit.

We conduct research at different market entry phases including an estimate of the Catchment Area prior to store opening, confirmation of the actual Catchment Area after opening and tracking of the changes therein over time.

Our Catchment Area Study enables clients to capture market opportunities by understanding their immediate market area and the demographics therein. A retailer can hence ensure a strategy that corresponds to the consumer needs in the Catchment Area and adjust marketing campaigns to target important groups effectively.

We connect our Catchment Area Studies with maps of China’s different cities to provide a clear overview of the Catchment Area and hence allow for better possibilities to map out different consumer segments to ensure the greatest level of sales.

We have conducted Catchment Area Studies for retailers, chain stores, supermarkets as well as shopping malls.