Mystery Shopper Study

No matter which industry, a company with several branches or chains of stores will all be faced with the same questions. How to best manage the branch stores? How to ensure a consistent and appreciated standard towards the customers? How to improve the customer store experience and generate the highest customer satisfaction? Also, the more stores, it becomes important to evaluate a store’s daily operations and systems for quality control.

A Mystery Shopper Study is a very effective way to monitor store operations and ensure consistency. We have established the TMITM research index and set up our unique management and quality control system for mystery shopping in line with international market research standards. A mystery shopper visits a store as a real customer and evaluates the store on a set of predetermined criteria. As the shopper is a real customer they will also provides accurate data for the client based on the perspective of a customer.

At Trisearch we have many years of implementing Mystery Shopper Studies across China and are the market leader. Moreover we have China’s largest cross-industrial pool of mystery shoppers in over 800 cities. We enable our clients to monitor the progress of the Mystery Shopper Surveys online through our own online systems which allows for instant monitoring and correction of any discovered issues.

TRISEARCH TMITM has been praised by our clients and we have accumulated lots of Mystery Shopper Survey experiences within many industries.

Store Audit Survey

The drive in China is to open more stores, but are all stores really performing? We can help to model store data for comparison across markets and to find similar characteristics of the best stores to emulate. We analyze factors including store location, customer demographics, customer service, sales staff, product layout, product quality, store promotions and marketing activities. We help identify why certain stores are performing better and help to spread success factors across our clients’ organizations.

Customer Satisfaction Index Study

Consumer Satisfaction Index Study – CSITM is another of our main research concepts. CSITM helps our clients to measure the service quality and discover any weaknesses that need attention. A CSI Study can serve as the basis to measure and compare the store experience and to expand the base of customers by listening to customers needs. It is also an effective KPI tool to monitor the management of a company and compare different stores or branches.

TRISEARCH has conducted both Mystery Shoppers Surveys and/or Customer Satisfaction Studies within several industries with tailor made studies for clients within the FMCG, retail, Western fast food , auto and auto accessories, luxury, IT, communication, hotel, supermarket, telecom, finance, airline and pharmaceuticals industry.