Market Entry Study

Market Entry Study - is one of the main models we use at TRISEARCH. It incorporates three sub-models which relate to Market Segmentation, Positioning and Market Potential.

The essence of MES^TM is to help clients understand the different consumer segments for a specific product or service in the Chinese market. Apart from presenting the available consumer groups and their characteristics this study also covers the competition, brand perception and motivation to purchase.  MES^TM highlights the opportunities in the market by clarifying and explaining the different market segments and their potential.

MES^TM is built on CHAID software which enables us to separate different consumer segments, explain the differences among the segments as well as highlight small differences within the segments. Furthermore it will clarify the relationship between each segment and different brands. MES^TM can also project sales for each segment in order to understand the market potential. Based on this segmentation and analysis we assist clients to chose the correct market segments and establish the right position in the Chinese market.

We have conducted Market Entry Studies for FMCG, retailers, the auto industry, hotels, the IT and communication sectors