Retailing

Ever since founding TRISEARCH we have worked closely with retailers in China and have experience throughout the retailing process. Our research has helped clients with the correct marketing and sales strategy for their services and products in China. We provide objective tools for managing retail operations and to effectively compare different branches.

We analyze and answer questions such as:

· Whether or not enter a specific market?

· What is the market potential?

· How should one enter and position oneself in the market?

· Where should stores be located?

· Where should additional stores be located?

· Who are the customers and how are they best recruited?

· What are the different levels of loyalty among customers

and are there certain characteristics of different groups?

· Do all stores adhere to the same standard? What is the level of customer satisfaction?

Fast Moving Consumer Goods (FMCG)

Due to the high competition in the FMCG industry customers are constantly expecting better quality products and services. We therefore help our clients understand and follow the lifecycle of a product from product conception until withdrawal.

Invention of new product or service:

· How to find out the new product or service concept?

· Which is the biggest segment in the market for the new product/service?

· Where are the target customers?

· How to position the new product?

Before placing on shelf:

· What are the customers' reactions to the new product? Pricing?

· Which distribution channel should be used?

· which media channels should be used? - ……

On shelf:

· What is the product performance?

· How effective is the sales promotion?

· How effective is the advertising?

· How is the product faring compared to the competition?

Brand building and maintenance:

· What is customer loyalty?

· What are the purchase habits?

· What is the performance of competitive brands?

Withdrawal:

· What direction should be followed to improve the product?

· What are the customers' perspectives?

· What are the opportunities for a new product in the same category?

At TRISEARCH we have studied different products including food, soft drinks, warm drinks, cigarette, milk, health care, commodity, cosmetics and interior furnishings.

Telecom

Today, we are all connected via communication services and they are part of our everyday lives. This is a big potential for the telecom industry but has also lead to fierce competition. Among others we assist telecom clients to study:

- If a new product/new service enter into a certain market and what is the potential?
- How to attract more and new customers? How to keep, maintain and reactivate existing customers?
- What is the loyalty and potential of customers?
- How to improve customer satisfaction continuously?
- How to evaluate the performance of different sales outlets?
- How to ensure consistent services in different sales outlets?
- What are the strength and weakness of the product brand?

The Auto Industry

At present the Chinese auto market is becoming highly segmented and different manufactures are exploring customers’ needs in order to position themselves towards a certain segment. TRISEARCH supports different auto manufacturers with marketing research including product design, branding, what drives purchases, customer satisfaction as well as after sales service assessment.