Ad&Promotion Study

Story Board Research - TSB ^TM
Most cities in China are characterized by high and intense marketing noise and it is different to stand out and be noticed among the competition whilst maintaining brand values. Our Story Board Research - TSB ^TM helps clients pinpoint the strengths and weakness of an advertisement during the production process. This enables our clients to remedy any shortcomings immediately. We focus on qualitative research to ensure our client’s customers to really get engaged with the advertisement and discuss it.

Ad Effectiveness Study- TAE ^TM
We also conduct the effectiveness of advertisement over time via our Ad Effectiveness Study- TAE ^TM.This is conducted by daily tracking, weekly tracking, monthly tracking, and/or half year tracking to measure the ad effectiveness. TAE ^TM helps our clients  find the problems related to ad perception, media used, content or understanding of product. We often connect our Story Board Survey with an Ad Effectiveness Study to take advantage of both a qualitative and quantitative evaluation.

Media Effectiveness - TME ^TM
Besides getting the advertisement right per se one also needs to understand and chose between the different promotion channels. Our Media Effectiveness Study- TME ^TM helps clients find the right media for their advertisements and ensures the highest Return on Marketing Investment (ROMI). For retailers we are able to connect this study with our Catchment Area Study to ensure the maximum advertisement exposure in the catchment area.